I have noticed an marked upswing the request for and production of Higher-End Business Cards. Do you remember back in the early 2000’s, before the dot-com meltdown, when it seemed most of the really trendy companies had heavy weight business cards, with a full color “paint job” on the back, multiple colors front, and rounded corners? You know, the whole nine yards treatment.
I came to associate that with a healthy economy, as business owners really understood the value of making a great first impression when leaving their calling card. Once the ‘bubble” burst, those cards seemed few and far between, and since the mortgage-lending crisis of ’08, not a ONE.
But, in the last 6 months I have produced 4 or 5 cards like this and have fielded several other requests for the same. To me that sounds like the bell weather of a recovering economy, where business people are confident in investing in a higher end calling card to differentiate them from their competitors and make that great first (and lasting) impression.
I am including a short video of just such a project we recently completed.
Karima Cammell at Castle in the Air in Berkeley, CA recently came to us to have her cards reprinted. If you ever have the opportunity, drop by her shop or at least visit the website, its so much FUN….. at any rate Karima is a true Renaissance woman, and has a real eye for “old school” quality, especially with books and other printed matter. We produced these fabulous calling cards on heavy 19 point card stock (130# Mohawk Loop Smooth Cover .0195) printed on the backs with her classic duo-tone of a dreamy fog shrouded castle by the sea.To top it off we letter-pressed the front of the cards, delivering that luxurious textured/indented tactile experience to the hand of every recipient.
If you really want to set your self and your business apart, this is a great way to establish that unique-ness. I have many examples within a variety of business classes to share, so don’t be shy, drop me a line, and let’s talk about it!